WizKids’ current games include Mage Knight, HeroClix, and MechWarrior, all of which utilize collectible miniature figures with a patent-pending "combat dial" that encodes relevant game information in the base of each piece.
Jordan Weisman, WizKids’ co-founder and CEO, will be responsible for the day-to-day management of WizKids and its 95 employees. Weisman, 43, has been a successful and prolific designer for more than 20 years. He will report directly to Scott Silverstein, EVP and head of Topps Entertainment Division.
Topps Chairman and CEO Arthur T. Shorin said in a press release, "The acquisition of WizKids represents an important step in our strategy for growing the Entertainment segment of the business as it provides efficient entry to the growing collectible games market. Founded in 2000, WizKids enjoys a strong reputation for its innovative game design, effective marketing skills, and high-level customer care. In addition to the existing product line, there is a healthy pipeline of new games in development."
Shorin added, "Joining forces with WizKids will enhance the licensing reach of both companies and will further leverage Topps brand franchises. We look forward to welcoming the management and employees of WizKids to the Topps family."
Weisman said in the release, "We are delighted to join with Topps and look forward to enhancing the company's product offerings with the addition of collectible strategy games. With the support of Topps resources, its distribution know-how, industry presence, and brands, we are excited to realize the full value of our game products and to play a role in the successful evolution of Topps entertainment lines."
WizKids manufactures and distributes "collectable miniatures games," a category of tabletop strategy game invented by Weisman in 1999, and now played in 56 countries all over the world. To date, the company has sold more than 100 million toy figures under the game brands Mage Knight, MechWarrior, and HeroClix.
The latest game to bear WizKids’ imaginative stamp is Shadowrun Duels, which hits store shelves this month. Shadowrun combines full-sized action figures with a complete set of tabletop "combat" rules, combining imaginative play and rules-based game play.
In September 2003, WizKids is launching Creepy Freaks, the "Gross-Out 3-D Trading Game," which combines the collectability of card games with the tabletop strategy of a miniatures game. It is also the first WizKids title designed exclusively for children.
According to Dow Jones Business News, Topps is paying about $29.5 million in cash to acquire WizKids.
