In support of each animated movie, Hasbro intends to develop a diverse line of products in the board games, puzzles, boys, girls, creative play, and plush categories.
Hasbro's product line for Shrek 2 is expected to be available at retail in late spring 2004, with the Sharkslayer line to follow in the fall, according to a press release from Hasbro.
"Shrek has kept the world laughing since its debut and millions of fans are looking forward to Shrek 2. Sharkslayer has some of the best talent in the business and promises to be a hit," said Brian Goldner, president of Hasbro's U.S. toys group, in the press release. "Hasbro is thrilled to be a part of both properties, which give us incredible storylines and hilarious characters for a humor-filled product line."
Shrek 2 continues the fairy tale as Shrek, Donkey and Princess Fiona depart to visit Princess Fiona's parents in a Kingdom of Far, Far Away and embark on a whirlwind of new adventures with a host of new fairy tale characters joining in the fun. Shrek 2 reunites original cast members Mike Myers, Eddie Murphy and Cameron Diaz, and adds the talents of Antonio Banderas, Julie Andrews, John Cleese, Jennifer Saunders and Rupert Everett.
Sharkslayer is a computer animated family comedy set beneath the ocean waves and features the voice talents of Will Smith, Robert DeNiro, Renee Zellweger, Angelina Jolie, Jack Black, Martin Scorsese, Michael Imperioli, Vincent Pastore and Peter Falk.
