Whose Memory was right? Apparently, neither company wanted to find out in court, so Hasbro and Kellogg's announced recently that they reached a settlement regarding Hasbro's Memory trademark. "We have settled our differences on a friendly basis," Alfred J. Verrecchia, president and CEO of Hasbro, said in a press release. As part of the settlement, Hasbro has licensed use of its Memory trademark to Kellogg's for use in Kellogg's "Finding Nemo" Memory game promotion -- for an undisclosed license fee.