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Erik Arneson

Hasbro, Zynga to Team Up for Games, Toys

By February 12, 2012

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FarmVilleGame publisher and toy manufacturer Hasbro and social game developer Zynga have announced a deal giving Hasbro the rights to develop games and toys based on Zynga's brands, including FarmVille, CityVille, Words With Friends, The Pioneer Trail, Mafia Wars, and more. Zynga, the world's largest social game developer, claims more than 227 million monthly active users. According to a press release from the companies, the deal "creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands."

Brian Goldner, Hasbro's president and CEO, said in the release, "Zynga is bringing more games to mainstream culture and is redefining how people play. ... This strategic alliance plays off of both Hasbro's and Zynga's proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio."

The two companies expect the first products to be available beginning in the fall of this year.

Image courtesy of Zynga.


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