Hello Kitty TCG Due in March 2010

Upper Deck recently announced plans to release a trading card game based on the Hello Kitty universe in March 2010. Described in a press release as a "Hello Kitty collectible miniatures and stickers trading card game," Upper Deck says the game will be targeted to young girls and tweens.

"We are so excited to be adding such a global icon to our product portfolio," Margeaux Sullivan, Upper Deck's Hello Kitty brand manager, said in the release. "Hello Kitty has been charming girls of all ages around the world for more than three decades and we look forward to helping her celebrate her 35th anniversary."

Upper Deck entered a multi-year arrangement to publish the TCG with Sanrio, the company which owns the rights to Hello Kitty. The game will include collectible figures, stickers and trading cards. Upper Deck said it is planning to issue three concurrent releases next year.