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Erik Arneson

Erik's Board / Card Games Blog

By Erik Arneson, About.com Guide to Board / Card Games

Jamie Lee Curtis Stars in Hasbro Commercial

Saturday December 3, 2005
Actress Jamie Lee Curtis (Halloween, Trading Places, Tailor of Panama) has a new starring role: pitching board games in a commercial for Milton Bradley, a division of Hasbro. In the commercial, Curtis promotes games like Operation, Battleship, Clue and Monopoly. The commercial opens with her saying, "As a mom, I look for hiliday gifts that are wholesome and educational." Then it cuts to Curtis on a surgical table, saying, "Remove the funny bone? Eennhh!" Hasbro also has posted some behind-the-scenes footage. According to Ad Rants, the commercial is part of a $5 million campaign promoting 12 games. Inside Branded Entertainment reports that Curtis was chosen from a list of more than 100 celebrities.

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