SimplyFun - New Publisher, New Approach

SimplyFun is a new game publisher, and they're taking an entirely new direction. You won't find any SimplyFun games in local stores or even at online retailers. Instead, SimplyFun is taking the path Pampered Chef has taken with cooking utensils -- in-home parties hosted by SimplyFun's consultants, who are paid a commission on games sold. Run by Gail DeGiulio -- a former vice-president at Wizards of the Coast -- and affiliated with Uberplay -- publisher of games like New England, Hoity Toity, High Society and Desert Oasis -- SimplyFun is company to watch for.