Neopets Trading Cards in Cereal Boxes

General Mills and Wizards of the Coast recently announced a promotion that's putting Neopets Trading Card Game cards in millions of cereal boxes. The promotion, which kicked off March 1, includes three popular cereals: Cocoa Puffs, Cookie Crisp and Reese's Puffs. Wizards of the Coast will produce five different Neopets trading cards featuring previously unreleased art and game-play mechanics for the promotion. Each cereal box will contain one free card as well as a Virtual Prize Code that can be redeemed for a virtual Neopets item at Neopets.com.