TV Guide Announces Game Licensing Deals

TV Guide recently announced several new licensing deals, including ones involving the board games Scene It? and Don't Quote Me.

According to a press release, the four new licensees are Wiggles 3D Incorporated, ScreenLife Games, Excalibur Electronics, and eGames.

"These four deals represent a significant step toward broadening TV Guide's brand visibility among game enthusiasts," said Steve Scebelo, senior vice president, TV Guide Licensing, in the release. "All four of these new licensees are at the forefront of their industry, and we are thrilled to have the opportunity to incorporate our extensive resources into their products."

In an agreement with Wiggles 3D, a board game company based in Ontario, Canada, TV Guide licensed a version of the Wiggles 3D popular board game Don't Quote Me. Featuring "The Most Memorable TV and Movie Lines of our Times and the Amazing Characters Behind Them," the Don't Quote Me - TV Guide Edition brings a unique approach to the licensed board game marketplace by combining TV Guide's iconic 50-year history of covering television entertainment with a dynamic new board game brand.

"We are delighted to have the opportunity to create a new model for licensed board games with TV Guide," said Wiggles 3D President Don Reid. "Working with the TV Guide team on this initiative has ensured we have captured everyone's favorite moments, both old and new, from television and movies."

In a deal with ScreenLife, LLC -- the Seattle-based maker of the successful Scene It? DVD game -- TV Guide will license a variety of brand assets for ScreenLife's newest product, Scene It? Junior. Targeting the audience of 10 years old and up, Scene It? Junior will utilize TV Guide cover images, in the game's "All Play" category, whereby a TV Guide cover will slowly materialize and the first player to identify the image will be the winner.

"We are very excited to be incorporating the TV Guide brand into our game," said Dave Long, CEO of ScreenLife, in a press release. "The ability to tap into TV Guide's vast archive has resulted in a very compelling new aspect of Scene It? Junior."

In a multi-part deal with Excalibur Electronics, a Miami-based company that specializes in electronic games and executive gifts, TV Guide has licensed its library of crossword puzzles, trivia, and movie data to be used in three different hand-held products.

In a multi-year agreement with eGames, Inc., a Langhorne, PA-based publisher of Family Friendly(TM) PC software games, TV Guide will license TV Guide magazine crossword puzzles, as well as TV Guide-branded entertainment trivia, for licensed PC-compatible personal computer disc games.