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Erik Arneson

Jasbro Too Close to Hasbro

By , About.com GuideSeptember 21, 2003

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An independent game designer and publisher has been told to stop calling his company "Jasbro," according to a report from Sacramento, California.

Hasbro has contacted game designer Dan Thompson, publisher of the fitness-themed board game No Sweat, and told him that Jasbro is too close to Hasbro.

"We got a letter from Hasbro indicating we should cease and desist using Jasbro," Thompson told KCRA television. He said the name came from his daughter, Jasmine, and her brother -- but now he's looking for a new name for his company.

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